Halloween coca-cola
Out-of-home advertising
Project Overview
This project is a conceptual outdoor advertising poster created for Coca-Cola’s Halloween campaign.The goal was to reimagine the iconic Coca-Cola can through a dark, playful, and slightly unsettling Halloween lens, while maintaining strong brand recognition.
Concept
The idea behind “Trick or Coke” plays on the familiar Halloween phrase “Trick or Treat”, transforming it into a bold visual statement.The Coca-Cola can becomes the central character, cracked, sharp, and almost alive, suggesting that even something familiar can turn unexpected on Halloween night. The design explores the contrast between comfort and fear, using a well-known brand element and placing it into a darker narrative.
Moodboard
Mindmap
Sketches
Visual Direction
The poster features a damaged Coca-Cola can with sharp, broken edges, resembling a jack-o’-lantern smile.
Dark tones, smoke, and dramatic lighting were used to create a cinematic atmosphere, enhancing the sense of mystery and tension.
The typography is bold and minimal, allowing the slogan “Trick or Coke” to stand out while keeping the focus on the visual concept.
The composition was designed for out-of-home advertising, ensuring high contrast and strong readability from a distance.
Role & Tools
Role: Concept Development, Art Direction, Poster Design
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Outcome
The final result is a visually striking Halloween poster that transforms Coca-Cola’s iconic imagery into a dark, playful, and memorable seasonal campaign.
The project demonstrates an art direction–focused approach to brand storytelling and conceptual advertising.
Design Goals
Reinvent a globally recognizable brand for a seasonal campaign
Create a strong emotional reaction using minimal elements
Balance brand identity with a bold, conceptual twist
Design a visually impactful poster suitable for outdoor placement
